Leaning this way, leaning that…

I’m strongly leaning towards centralizing the releases and being a “proper label” in the sense of dropping the  “self release… together” concept from our first 6 years.   What this means is all releases would flow through the label and not be self released by each artist.  Of course, the artist retains all rights to their music in the long term.  I may wish for ‘x’ amount of exclusivity first though.

I’ve started the process of changing the website.  Yep – this is as basic of a WordPress Theme as humanly possible to use.  It’ll work for the near term.

I’m looking for a new tagline…  “organic .: ambient :. techno” just doesn’t feel right any longer.  This won’t be easy.   🙂

Cover art – I’m thinking of not doing templates for the front covers any longer.  The verdict is way out on this one…  a long time to decide.  Parts of me loves having an immediate cohesive artwork theme – and part of me wants the cover art to be specifically for each album and not have the label image get in the way.  We’ll see!

Until next time…



More relaunch thoughts…

More thoughts on the relaunch. Had a good conversation with a friend on whether I should release everything as a label or continue how all previous albums werereleased in the “self release… together” mode – where the artist uploads or gets cdr’s made and then keeps 100% of their profit.

The least “fun” thing for me during my AtmoWorks co-owning years was tracking the money. John (Vir) always paid the artists from my reports, and handled the taxes end, but just doing the reporting was a pain. But! Is it worth it as a label going forward? The label did do a ton of work for each release and Steve, Geoff and I volunteered our time to make each release the best possible. Lots of time to ponder that one.

As you noticed from last week’s post – I’m planning more short 30 minutes give or take releases instead of long form 60 – 90 minute ones. I do plan to be fully digital. I don’t see a major point of doing physical releases except for special projects. Yes, there will be some long form albums – just depends on the project, artist, etc…

On my own music… which I do plan to have something of mine be the first release for relaunch… I have all the cabling and power yet to go – as well as the setup of the pedal board. Heidi (my wife!) and I bought some PVC pipe to route wires through in the closet. Have to experiment with that. Good idea of Heidi’s! The closet is in pretty much permanent setup now.

Thanks for reading – any comments or questions are very welcome!

John / Relaxed Machinery

Hey there! Long time no see!

Quick note to say I’m slowly coming out of hibernation.   I tore down my studio and rebuilt it again.  It’s looking great.  I’m feeling excited about recording music again.  I’m feeling excited about launching Relaxed Machinery into Phase 2 of it’s life.

The new Relaxed Machinery will focus on shorter releases – think of them more like EP’s or 12″ singles.   Beginning to think about new logo and branding. This will all take time.  But, I will start posting here regularly.


ton progress 4 day holiday. pla - johnkochnorthrup | ello